Privacy policy
Last updated: July 21, 2026
The short version
We collect what we need to run Cuevi and nothing more. Photos you upload to the AI features are processed to generate your result, then discarded — we don't keep them. We don't sell your data. We do use Meta's measurement tools to know whether our Instagram ads work — details under "Ads measurement" below.
What we collect
Your account details (email, username, anything you add to your profile), the content you post (prompts, comments, votes, saves), and basic usage records — like how many featured app tries or prompt scores you've used, which power the fair-use limits. We also ask for your birth year and gender at signup — they personalize your feed, help us understand our community in aggregate, and help us keep content age-appropriate. They're never shown on your profile or to other users, and you can update them in settings. While you're signed in we also note which prompts you've already scrolled past or opened — only so your feed can put things you haven't seen first, and visible to no one but you. If you're signed in, your recent searches are saved to your account so they follow you across devices — you can delete any of them (or all of them) right in the search panel, and they're only ever shown to you. Signed out, recent searches stay on your device and never reach our servers. If you upgrade to Pro or buy credits, Stripe processes the payment; we only store your subscription status, never your card details.
Photos and AI processing
When you use a featured app (like the MBTI reading or the professional headshot) or score a prompt with an image, your photo is sent to the AI provider powering that feature — OpenAI, Anthropic, or Google — to generate the result, and that's it. We never store the photo you upload. Results aren't stored either, with two exceptions you control: if you're signed in and tick "Save to My creations", that result is kept privately in your account (only you can see it, and you can delete it anytime from My creations), and content you deliberately publish, like attaching an example image to a prompt you post. If you start signing up while your result is being made so you can keep it, we hold that result privately for up to 24 hours so it can land in your new account, then it appears in My creations.
Who we share data with
Only the services that run Cuevi, and only what each needs: Supabase (database and sign-in), Vercel (hosting), Stripe (payments), Resend (account emails), the AI providers above (prompt and photo processing), and Meta for ad measurement (see below). We never sell your data to anyone.
Cookies
We use cookies to keep you signed in, one that remembers your language choice, and one that tracks whether you've used your free try of a featured app. The Meta Pixel described under "Ads measurement" also sets its own cookies (like _fbp) so Meta can tell an ad visit from a repeat one.
Analytics
We use privacy-friendly, cookieless analytics to see which pages are popular and catch errors. It counts visits in aggregate and stores nothing on your device — no personal profiles, no cross-site tracking.
Ads measurement
We advertise Cuevi on Instagram, and we use the Meta Pixel and Meta's Conversions API to know whether those ads actually bring people here. Meta receives standard technical data (pages you visit here, your IP address, browser info, and Meta's cookie ids) plus key milestones like signing up, trying a featured app, or upgrading. Where a milestone includes your email address, it's sent as a one-way hash, never in plain text. Photos you upload, prompts you write, and your AI results are never shared with Meta. If you're in the EEA, the UK, or Switzerland, none of this runs until you agree to it — we ask when you first visit, and declining doesn't change how the site works for you. You can control how Meta uses this data in your Meta ad preferences.
Emails
We send account emails (sign-up confirmation, password resets) and, if you upgrade, billing receipts through Stripe. Notification preferences are yours to control in settings.
Deleting your data
Deleting your account in settings removes your profile and content. We may keep minimal records where we're legally required to — for example, payment records.
Children
Cuevi isn't intended for children under 13. We ask for your birth year at signup and don't allow accounts for anyone under 13, and we don't knowingly collect their data.
Changes and contact
If this policy changes in a meaningful way, we'll flag it on the site. Questions? Email hello@cuevi.app.